Lucky Staruhi OVA Announced By Kadokawa Shoten



I guess when Kadokawa’s revenue is about to run out on Lucky Star DVD’s and Code Geass isn’t enough for this corporation, plus when they are in the red , they come to one and only one desperate conclusion.  MORE LUCKY STAR!  No word on whether they are getting their favourite creatively challenged pet studio, the one with the popular reputation as opposed to their’s to do it.

Really though this could go either one of two ways.  They could salvage their reputation for butchering their own popular manga license and do something unique, fresh, and interesting with the Lucky Star cast and maybe win back some of the positive feelings I felt for the series during it’s early run, or they could just bust out with Haruhi, Code Geass, Aya Hirano and other fan pandering references to try and maximize the fanboy otaku purchase quota for the DVD’s and charge them up the ass for it, making it a cash in.  Judging by it being Kadokawa, my bet is on the latter.


16 Responses to “Lucky Staruhi OVA Announced By Kadokawa Shoten”

  1. 1 Myssa Rei May 6, 2008 at 8:56 am

    I dunno, Japanese media companies can’t seem to wean themselves off the DVD distribution-structure (despite the fact that it’s inherently unreliable and costly), so this looks like par for practice to me as a method to squeeze money from hardcore ota and hikkis. Not that I mind, but energy put into such exercises should have been better used, e.g. funding promising projects.

  2. 2 RmX May 6, 2008 at 7:04 pm

    Interesting header pic there.

  3. 3 Kaioshin Sama May 6, 2008 at 7:23 pm


    In the beginning there was naught but clone pictures of one Lucky Star cast overlayed with features of other anime characters, and then somewhere someone got a creative spark.
    And let there be a decent set of Lucky Star pictures that exercised creativity one brave man said.
    And so it was, and there was Kagami. Kagami begat Konata, Konata begat Tsukasa, Tsukasa begat awful pictures of an out of proportion Miyuki, Miyuki begat NSFW versions of all of the above.
    And the cycle began anew with a lack of creavity in Lucky Star pictures. And Kyoto Animation said, “Lo and behold, they have seen our work and covet it as their own.”
    And so it was that Kyoto Animation, content in their work would rest upon the fortnight of every other weekend, and thy work would not be as par.
    And when the time came for one Lucky Star to return unto the heavens, the people cried out, “Where has thy Lucky Star gone that would once guide us through the summer and pleaseth us with the moe and presence of Kadokawa Shoten with which it allowed us to bask in it’s ever glowing presence? Has thy Lucky Star forsaken it’s loyal subjects?”
    And in time one Kadokawa, as it failed to overflow with bounty in it’s avarice said unto Kyoto Animation, “Lo Kyoto Animation, our cups run dry and we celebrate no more, cast thee a new Lucky Star upon the nights sky and return our name to the glory of heaven and the praise and bounty which come anew with it”
    And so it was that an OVA was created
    Son of man, Kyoto Animation staff, thy time is nigh.

    From the book of Kaioshin 2:13 Verses 1-9

  4. 4 Haesslich May 7, 2008 at 12:12 am

    You know, if they DON’T fit a Haruhi thing into the OVA, I’ll be surprised. Very, very surprised… especially since they’re still in the red, and Geass is like near the bottom of the ratings charts so far. So much for that 5pm timeslot doing them good…

    Or maybe it’s just everyone hates Suzaku that’s turning people off the anime – even if you’ve got DECENT villains like Guilford, and maybe Li showing up (he’s certainly not a friend, but not a foe yet). And the Tamaki Suoh-alike Gino and loli-Anya.

  5. 5 Myssa Rei May 7, 2008 at 4:38 am

    Kadokawa still in the red? News to me. I have to wonder though, is Geass not as popular in the Eastern hemisphere as it is in the Western anime viewership? I guess popularity doesn’t translate to DVD sales, but honestly, is the company so deluded into thinking that the economy worldwide is so sunny that the common otaku (or even the casual viewer) can even still afford to fork over the dough for specials? Heck, even here where I am, the crunch is already being felt; can’t image how it is in metropolitan Japan, with its godawfully high cost of living.

  6. 6 Haesslich May 7, 2008 at 4:10 pm

    Myssa Rei: reported Kadokawa is about 2.398 billion yen in the red despite good Lucky Star manga sales, as operating income fell thirty percent. And their solution? Announce a Lucky Star OVA a few days after the report was made (news of the drops came our May 1).

    Coincidence? I don’t think so. Some ‘genius’ took the news of a drop in income, combined it with ‘Lucky Star is popular’ and got ‘limited OVA=big profit’. What I bet will happen is that it’ll sell, but not as well as they hope, and in doing so will drive the franchise into the ground; and by waiting too long to release Haruhi 2, the hype will be over and two Kadokawa properties will lose their cult sratus (and thus, market share and profit potential). Gainax, unlike Kadokawa, knows how to milk a show – keep releasing stuff without oversaturating the market the way Haruhi merchandise threatens to do, and don’t pump up the hype till you’re ready for the next show… or rerelease of one.

    Alas, poor Kagamin.

  7. 7 Kaioshin Sama May 7, 2008 at 7:28 pm

    Interestingly as I make my rounds of the internet the main question about the OVA doesn’t seem to be concerning what it’s going to focus on, but whether Kyoto Animation is doing it. So I guess that lends a bit of credence to my theory that that was what a lot of people were interested in the last time around, the chance to watch a Kyoani series. I don’t know, but I think when the discussion or appreciation of the studio who’s doing a work exceeds that of content of the product then there’s a major loss in perspective.

    Annoyingly enough people seem to think I’m the same way, one going so far as to say that if Kyoani doesn’t do it I’ll probably give it two thumbs up. Interesting thing is, I’m of the classic anime fan breed that is more interested in content rather then who’s doing it when the time comes to actually sit down and watch a show, so I don’t particularly care either way as long as it’s actually good. The only reason I ever mention studio is when I’m making a specific point about something. Oh well, so I guess the OVA’s either amazing or shite depending on whether Kyoani’s doing it or not….maybe. Glad to see some people haven’t already prejudged it.

  8. 8 Haesslich May 7, 2008 at 8:40 pm

    Myssa: Geass’s ratings for Episode 5 were about 0.9… which compares poorly to other properties (Gundam SEED managed to snag 5.0 ratings, which means they had a heck of a lot more viewers per episode). I suspect the poor showing is because of the timeslot (5pm JST = many in the target demographic, 21-35, are working at the office or are preparing to head home to work). Plus, they’ve toned down a lot of the violence and sexuality in favor of standard harem fanservice and soap opera twists… which I’m said to say isn’t what I tuned into Geass for last time (the fanservice). Plus, I have a personal theory which suggests that enough people hate Suzaku as a character that they’ee willing to tune out and watch other shows because the writers have made him a prominent part of the show again by bringing him back to Ashford Academy.

    In comparison, Macross Frontier’s ratings have been rising week after week due to it having a similar timeslot to what Geass had last year, climbing up towards the 2.9-3.0 range in ratings. It also has a fairly strong female following for a mecha show, perhaps due to the fact that there’s a romance element missing from shows like Geass (which, given its CLAMP influences, tries to lure them back with yaoi fodder) or many mecha series (which I include Zegapain in, less so Gurren Laggan which pulled off an interesting refinement of the old Super Robot genre).

    Kaioshin: I’m interested in whether KyoAni’ll be making the OVA, or if Kadokawa will pull a Minami-ke and farm it out to another studio, just because it’s cheaper or will ‘make things fresh’. KyoAni tends to do very good animation and has a good track record with adaptations (look at how they took FMP and made the property work as both a comedy as well as a mecha-action show). I don’t have very high hopes at the moment, though – it feels like they’re just trying to mine the property for all it’s worth, because it’s still ‘hot’ at the moment, and in doing so risk depreciating the viewership numbers that Haruhi 2 would’ve netted in favor of ‘quick, sure’ profits that may not be all that profitable.

    That’s the problem with cult titles – they can be VERY hot, and sell very well… but only as long as the hype and enthusiasm lasts. You leave it alone too long, and it cools down REALLY fast and leaves you holding a bunch of junk fit only for 100-yen shops and overseas markets that don’t know better. Gainax is the only company I know of who’ve managed to make a property work for almost 20 years without it completely dying on them – they’ve got geniuses working in their marketing division, and know how to keep what should’ve been a dead fanbase on life support, to the point where they can redo a series they did that is approaching two decades in age and re-release it in theatres to a good reception.

  9. 9 Haesslich May 7, 2008 at 8:41 pm

    Head home FROM work. Bad, bad lack of edit.

  10. 10 Haesslich May 7, 2008 at 8:42 pm

    Sad to say even. Needs to re-read more before posting, we do.

  11. 11 Kaioshin Sama May 8, 2008 at 4:14 am

    Slow down there.

    Full Metal Panic was always an action comedy though. In fact I think the first Gonzo team got the best balance overall. Fumoffu was just to WTF and Second Raid felt like we were reliving the events of the first series. My main problem with the Full Metal Panic series as a whole though are the lame villains. Gates and Gauron are basically the same psycopath and all the villains are really there for is to spur on conflict and drive Chidori and Sousuke further down the path of whatever their frustratingly cyclical (as in Kyon x Haruhi cyclical only less like the odd couple) relationship will unearth.

    Comparitively Suzaku is at least a compelling villain. And I didn’t think he was as unpopular in Japan as he is here. I thought most of that was just American fans echoing each others sentiment like they normally do without stopping to think a bit about what they’re saying first.

  12. 12 Don May 8, 2008 at 6:34 am

    Most people I know don’t hate Suzaku. Heck even 4Chan doesn’t hate him absolutely in such a way that they want him to be hung, shot, and run over by a Buick.

    I might not like the show for the same reasons as most people, but I don’t think I found any of the characters annoying. The Ashford School students were close to winning the “Why can’t you just die?” award though.

    Suzaku isn’t annoying unless you absolutely watch the show with a serious mind befit for stuff like Serial Experiments Lain or are simply rooting for Lulu to win in the end (which I think most people are).

    As for the Lucky Star OVA, I wonder what they’ll pull off. Heck it could actually be funny this time given they have more time to string together a good joke.

  13. 13 Kaioshin Sama May 8, 2008 at 6:52 am

    I’m guessing a one shot 30 minute OVA at about 10,000 yen if it’s a quick fix. Maybe a 3 part 24 minute each OVA if Kadokawa really wants to drag it out across 3 DVD’s at 8,000 or so Yen a pop.

  14. 14 Haesslich May 9, 2008 at 12:12 am

    Kaioshin: In the later novels they actually make progress, and TSR follows the pacing semi-closely, IIRC. The developments DO speed up a tad later on… but only around COMO and its sequels do we see any real progress there, with considerably less comedy. Gauron was probably the better of the villains if we compare him and Gates; the latter was an utter psychopath with a streak of insanity which created some weird moments of dissonance (having him sing Ave Maria in the middle of a massacre, the infamous squirrel scene). Gauron’s obsessed, and knows Sosuke… which meant that his animosity was based on a personal grudge, rather than him doing what he because he was part of Amalgam.

    Suzaku’s… I don’t find him compelling. Hypocritical like many idealists, certainly, but not compelling. Most of the OTHER villains of the series I find to be better, Cornelia and now Guildford included. They’ve got motives which aren’t just based in “I’m bad and you’re not”, which is a nice change from say… oh… let’s say… Rau Le Creusett, who was somewhat cliche. Fun, but cliche.

    Now, the hate that (some of) America has for Shirley I find a little hard to fathom…

  15. 15 Kaioshin Sama May 9, 2008 at 12:50 am

    For some reason the table scene with Shirley was a massively huge deal with a lot of people (either that or it’s just crowd mentality). I mean it was surprising, but it’s not something I would really obsess over to the degree that others are. I’m not even sure they remember why they hate the character as compared to Suzaku she had very little screen time and there was implied trauma or influence by propaganda that she has with regard to the Japanese public.

    Likewise I’m not sure what some of the Lucky Star characters did to make people so in love with some of them. Kagami I can sort of understand as she’s the most together of the crew and actually had some good scenes, but really….

  16. 16 Haesslich May 9, 2008 at 1:00 am

    Kagamin’s cute and tsundere; Miyuki has a lot of moe points (megane, busty, dojjiko, fearful of dentists, book-smart, ignorant of her own cuteness); Tsukasa has some of the dojjiko going for her, and some of the cute twin bit – she’s a little helpless, and she also has that Akari from To Heart look going for her. Yutaka fills the ‘cute imouto/sickly girl’ moe, Iwasaki Minami the tall schoolgirl who’s self-conscious; Hiyorin the fujiyoshi, Patty the busty gaijin, and Konata has the ‘otaku’s girlfriend’ thing written all over here comblined with a pettanko look for the lolicons.

    They’re ALL stereotypes of one moe fetish or another, really.

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